Starbucks
A Starbucks mobile application for ordering process
- Role
- Product design
- Project type
- Personal project
- Design tools
- Figma, FigJam
- Timeline
- 3 weeks
Overview
I invested 3 weeks in this project, focusing on user and business problem.Though observation and desk research, I identified the Starbucks ordering process as an area with potential for improvement within the application.
01. Problem
How might we make the order process and personalize it to enable users to quickly place their orders?
02. Outcome
I created a new version of the Starbucks app to enable users to quickly place their orders. This will lead to more convenient, personalized experience, and potentially increasing customer retention and loyalty.
03. User Targets
- Existing users of the Starbuck application in Canada.
- New users of the Starbucks app in Canada.
As-is and To-be user flow
As is
To be
Testing and Iteration
Finding and iteration using Usability testing
I conducted a mini usability testing with 3 participant to evaluate the new features I implemented. Based on their feedback, I refined the user flow to improve clarity and ease of use.
Prototype A Version Testing
A Version ✨
Activity (Add same order)
- Task 1: Add Caffe Misto Drink
- Task 2: Add another Caffe Misto Drink
- Task 3: Add another Caffe Misto Drink plus mocha syrub
Activity (Add different order)
- Task 1: Add Caffe Misto Drink
- Task 2: Add Featured Blonde Roast Drink
Prototype B Version Testing
B Version ✨
Activity (Add same order)
- Task 1: Add Caffe Misto Drink
- Task 2: Add another Caffe Misto Drink
- Task 3: Add another Caffe Misto Drink plus mocha syrub
- Task 4: Change whole milk to heavy cream the first order of Caffe Misto Drink
Activity (Add different order)
- Task 1: Add Featured Blonde Roast Drink
Analysis and interpretation of data
Analysis #01 : Click-through rate ( CTR)
Analysis #02 : User Behaviour analysis
Resulting
- New version!!!
- All of participant select the new version !!! Hoorays 🌚✨
- 10 secs
- Faster than old version
- 100%
- All of participants are completed the new version task.
- 70%
- Tracking Button CTR
Reflection and learned
01. Practicing Usability testing and A/B testing
Conducting usability testing with a small group allowed me to identify usability issues in the initial stages. While, A/B testing allows for data-driven decisions.
02. Concerning User and Business problem
In this projects, improving the Starbucks app's ordering process meant creating a faster experience for user (user problem) which could lead to increased customer retention and loyalty (business goal)
03. Iterating on existing user flows
While change the flow might be positive, but completely modifiable an existing user flow can be disruptive for user familiar with the system.
Thanks for taking a look at my portfolio.🪴